Inequality = Equality – The doublespeak of Bumble

I feel like I have to start every one of these criticism by pointing out I’m an egalitarian. It would be just as easy for me to point out the preposterousness of a “men’s only club” but then I don’t see these advertised by the BBC.

Whitney Wolfe
Whitney Wolfe

One thing I do love is when somebody makes a wonderful and bold statement only to almost immediately undermine it and sure enough Whitney Wolfe does just that. But I’m getting ahead of myself.

Everybody who’s ever had to use an online dating website will know that they are AWFUL and populated with grossly opinionated and rude people OF BOTH SEXES.

But that’s pretty much par for the course. I mean, as is pointed out in the article, 42% of women are sent 1 or more negative comments on dating websites. Of course, no mention of the 17% of men who have had similar experiences. Or how over 54% felt that felt that someone else seriously misrepresented themselves in their profile. The source of the report is here. The study was carried out on just 2,252. A rough estimate is that 11% of Americans have used online dating, so that’s 35 million or so, compared to the 2,252 sample size. I digress on the bullshit survey. 🙂

I’m not entirely sure if Witney Wolfe is entirely aware of the irony of what she is saying. But it amused me no end.

“Bumble” is a new feminist dating app. As she proudly tells us, it is a feminist dating site because it is “all about equality between men and women”.

Which is why only women on the system get to decide whom they deem worthy of talking to. Now there’s equality in action for you!

You know those asshole guys who are so shallow they judge women based upon their looks? That can be you now, and that’s equality!

Whitney then goes on to inform me that men as taught by society to go out and aggressively seek a mate, companion or whatever. It’s true, because Whitney Wolfe says it is. No sexism there M’laddo. And because women get to pick men in Bumble they are “flattered” and that is translating into a positive polite response. Good grief, I wonder if she actually believes this crap?

Unfortunately, to upset Whitney’s little apple cart, she then has to tone down the rhetoric and point out the fact that there still a issues… minor ones… nothing to see here.

And in case you have entirely missed the back story. Whitney Wolfe is one of the founders of Tinder (which Bumble is a direct rip-off copy of) and she filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-controlled Match group, parent company of the app. The lawsuit alleged that her fellow executives and co-founders Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder’s corporate supervisor, IAC’s Sam Yagan, did nothing.

Now there certainly seems to be some fire with that smoke and they deserve to get everything they get coming to them. But it’s also quite a motivation to create a rival rip-off company and the fact that BBC are helping to promote this, under the guise of “feminism” is pretty egregious to say the least. Yet another advertising disguised as reporting piece.

I mean, imagine if Apple created the app… damn thing would be top billing story on the BBC news website! 😀 LOL

#SomeFeminismIsNotEquality #BBCadvertising


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