Cathedral Cheddar “Chedds” totally ripoff Henson’s Labyrinth for advert

No need for words here.

Advert 1

Or

Advert 2

And now Sir Didymus from Henson’s Labyrinth

Apparently it’s a mouse called Monty. Yeah… sure it is.

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6 comments

    • I think if they had gone with a fox/dog (whatever) I’d agree. But this is a mouse masquerading as Sir D. Plus homage usually isn’t so directly linked to selling a product. George Lucas was fine with Space Balls. But try and flog breakfast serial with obviously copied characters and see how far that gets you.

      There’s a history to this. Some bank promoted it’s simpler mortgage process by showing somebody being wrapped up in paper. A direct copy from the scene in Terry Gilliam’s Brazil. Gilliam sued, they claimed homage…. and lost.

      It will be interesting to see what Henson do. I’ve noticed the advert has not been running recently (in the Granada region at least). So who knows?

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  2. Frankly, who gives a toss? It’s a funny advert and Labyrinth is a shit film.

    If a mouse puppet riding an old English sheepdog is causing you enough distress to deny your children their choice of food then you seriously need to reassess your life.

    • Dear Chedds / VCCP employee πŸ™‚

      “Frankly, who gives a toss?” – Not me really, just think it’s pretty lame and unoriginal. Which considering how much PR agencies get paid, is pretty appalling. This was created by VCCP, which can be found here – http://www.vccp.com

      Oh, here’s a link to prove it. http://www.campaignlive.co.uk/news/1086757/

      Β£3 million…. eeek

      Anyway… back to your critique.

      “It’s a funny advert and Labyrinth is a shit film.” – You’re easily amused.. that’s all I can say. Sr D got on my bloody nerves in Labyrinth and the whole film is like a pedophiles wet dream. But the advert is still a ripoff. WHICH IS MY POINT.

      “If a mouse puppet riding an old English sheepdog is causing you enough distress to deny your children their choice of food then you seriously need to reassess your life.”

      – Er… maybe you’re reading somebody else’s blog, I never even suggested a boycott or that I was soooo distressed.

      But then again, I don’t feed my kids “plastic-cheese” either, even if it’s advertised by a posh mouse on a dog. πŸ™‚

      Do you perhaps think maybe you’re overacting a little? Wonder why…..

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