Little Chef has got itself into a little hot bother with it’s like of £5.99 promotion T-Shirts that are emblazoned with the phrase “I love Charlie”. Now as we all know, Charlie is the name of the Little Chef character, obviously. Here was me thinking it was a reference to Cocaine. 🙂
How silly am I.
Incidentally, they have an online store dedicated to pushing the stuff. It’s called charlieshop.co.uk. Give me a break!!! 🙂
Now THAT’S how to run a viral marketing campaign. I bet the guys at 10:10 must be kicking themselves.